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Content Strategy Deliverables, ROI, and Best Practices
A recent client tasked me explicitly with the challenge we claim to implicitly address for every client on every project: show me that content strategy is valuable, scalable, and profitable. A tall...
View ArticleWhen Do We Leave Them?
My first job in content strategy was at an agency. Starting there, I’ve worked with clients at every stage of their work: through site launches and redesigns, content creation and curation, through...
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Live from Confab: Delivering your content strategy
Delivering your content strategy: Effective documentation and deliverables, by Kim Marques “This content strategy stuff is great, but what are you going to give me?” – we all hear this. Kim, at Liberty...
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